The KOL360 iPhone application, developed by 81qd, is designed to provide seamless access to KOL profiles through a customized handheld iPhone application. The application mirrors 81qdís KOL360 online Key Opinion Leader (KOL) Resource Center and includes a photo, a biographical sketch, contact information, publication and clinical trial data, and information on professional activities, such as educational background and consulting and speaking engagements. The application provides users convenient access to data when in a meeting, when traveling, or when direct online access is not available.